Wilier Triestina
Wilier Triestina is an Italian bicycle manufacturer based in Rossano Veneto, founded in 1906 — making them one of the oldest bicycle brands in the world. The name "Wilier" is derived from "W l'Italia liberata e redenta" — a patriotic slogan from the post-WWI period. Wilier have been building racing bikes through two World Wars, the golden age of Italian cycling, and the carbon revolution, emerging as one of the most respected names in road racing. What Is Wilier Triestina and How Long Have They Made Bikes? Wilier's current range reflects over a century of accumulated knowledge. The Filante SLR is their aero road bike — a full monocoque carbon frame designed for speed on flat and rolling terrain, used by professional teams at WorldTour and Continental level. The Urta SLR is a lightweight climbing bike. The Adlar is their mountain bike platform. The Triestina is an endurance road bike named after their hometown. All Wilier bikes are designed in Italy and carry the distinctive Bordeaux colourway that has defined the brand for generations. Why Choose Wilier for Road Racing? Wilier offer Italian racing heritage at prices that undercut Pinarello, Colnago, and De Rosa while matching them in frame quality and race capability. Their Filante SLR is a genuinely outstanding aero road bike — used by professional teams at the highest level — available at a price that makes it accessible to serious amateur racers. For riders who want Italian cycling history with real performance credentials