SRAM
SRAM is one of the world's leading cycling component manufacturers, founded in Chicago in 1987 and now headquartered in Colorado. Over nearly four decades, SRAM has grown from a single innovative product — the Grip Shift — into a global powerhouse producing some of the most advanced and respected cycling components on the market. Trusted by professional WorldTour road riders, elite mountain bike racers, and everyday cyclists alike, SRAM continues to push the boundaries of performance, reliability, and design. The SRAM Groupset Range: Red eTap AXS, Force, Rival, Apex & Eagle Explained SRAM's product range covers everything a cyclist could need, including road groupsets like the flagship Red eTap AXS and the versatile Rival AXS, mountain bike drivetrain systems such as Eagle with its industry-leading 12-speed technology, hydraulic disc brakes, wheels, suspension components through its RockShox brand, and power meters. Whether you ride road, gravel, cross-country, enduro, or trail, SRAM has a drivetrain solution engineered to match your riding style and ambition. Their wireless eTap AXS technology has revolutionised electronic shifting, offering seamless, customisable performance without the complexity of cables. Why Choose SRAM? Wireless Shifting, Wide-Range Gearing & More SRAM components are built for cyclists who demand precision, durability, and innovation. From the budget-conscious commuter to the performance-driven racer, SRAM's tiered range ensures there is a product to s