Maurten
Maurten is a Swedish sports nutrition company founded in 2015 around a single scientific breakthrough: hydrogel technology that encapsulates carbohydrates in a gel matrix, allowing the gut to absorb energy at a rate previously impossible with conventional sports drinks or gels. The technology was developed in collaboration with sports scientists and was first adopted by Eliud Kipchoge for his sub-2-hour marathon attempt — the Breaking2 project — where the ability to consume very high carbohydrate quantities without GI distress was critical. Since then, Maurten have become the nutrition partner of choice for EF Education-EasyPost, Ineos Grenadiers, and multiple other WorldTour cycling teams. What Is Maurten and Why Do Elite Athletes Use Their Products? The Maurten GEL 100 delivers 100 calories per sachet in a natural hydrogel format that requires no water and causes significantly less stomach distress than conventional gels — particularly relevant for high-intensity efforts where blood is diverted away from the digestive system. The Drink Mix 320 is a high-carbohydrate drink mix delivering 80g of carbohydrate per 500ml bottle — far above conventional sports drinks — at the limit of what the Maurten hydrogel system can absorb effectively. The GEL 100 CAF adds 100mg of caffeine for race-day peak performance. Why Choose Maurten for Cycling? Maurten is the nutrition used by the best cyclists in the world, and the science behind why it works is genuine: their hydrogel delivery syst