Look Cycle
Look Cycle is a French manufacturer based in Nevers with a history that genuinely changed cycling forever. In 1984, Look introduced the first clipless road pedal — a ski-binding-inspired system that replaced the toe clips and straps used since the 1890s. Bernard Hinault won the 1985 Tour de France on Look pedals; Greg LeMond won in 1986 and 1989. The clipless pedal is now universal, and Look invented it. What Is Look Cycle and What Did They Invent? Today, Look produces both pedals and road bikes. Their KEO pedal range — from the entry KEO 2 Max through to the carbon-bodied KEO Blade Carbon Ti — remains one of the most popular road pedal systems in the world, offering a 9-degree float pattern that suits the widest range of foot mechanics. Their road bikes — the 785 Huez RS (climbing), 795 Blade RS (aero), and 876 Gravel (adventure) — are built from Look's own 11R HM carbon and ridden by pro teams. Why Choose Look for Pedals and Road Bikes? Look's KEO pedals are trusted by millions of cyclists worldwide for good reason — reliable, lightweight, with excellent float characteristics and a wide platform for efficient power transfer. Their road bikes bring the same French engineering precision to frame design: beautiful, race-capable machines that prioritise ride quality as much as outright stiffness. If you want French heritage and genuine performance credentials, Look delivers both.