HED Cycling
HED Cycling is an American wheel manufacturer based in Roseville, Minnesota — and they have a legitimate claim to inventing the modern aerodynamic bicycle wheel. Steve Hed began developing aero wheels in the early 1980s and supplied wheels for the 1984 US Olympic cycling team. His work on wide-rim aerodynamics in the late 2000s — proving that wider rims actually improve airflow around wide tyres, rather than compromising it — is now accepted science and forms the basis of modern road wheel design. Who Are HED Cycling and What Did They Invent? HED produce a comprehensive range of wheels across alloy and carbon. The Ardennes Plus is their flagship alloy road wheel — a benchmark product that many professionals use for training, offering outstanding durability and a ride quality that rivals many carbon options. The Belgium Plus is their endurance alloy wheel, built on the same philosophy. The Jet Black is their carbon aero road wheel — aerodynamically sophisticated, available in multiple depth options, and used by professional teams. Why Choose HED Wheels? HED's engineering credentials are impeccable — they quite literally wrote the textbook on wide rim aerodynamics that every other wheel brand now follows. Their alloy wheels in particular are widely considered the gold standard for training and bad-weather riding: durable, comfortable, and precise in a way that cheaper alloy wheels simply are not. For cyclists who want wheels engineered by the people who changed wheel design, HE