Hammer Nutrition
Hammer Nutrition is an American endurance sports nutrition brand founded in 1987 by Brian Frank in Whitefish, Montana — one of the original endurance sports nutrition companies, predating most of their competitors by years. Hammer's philosophy centres on fuelling long-duration events — their product range is specifically designed for athletes racing or training for 2+ hours, where the nutritional requirements differ fundamentally from short, intense efforts. Their products use complex carbohydrates rather than simple sugars to provide sustained energy without the spike-and-crash associated with gel products that use primarily maltodextrin or glucose. What Does Hammer Nutrition Make? Hammer's core products include: HEED (Hammer Electrolyte Energy Drink) — a complex carbohydrate drink mix for events of 1–3 hours; Perpetuem — a liquid meal replacement for ultra-distance events where solid food is impractical; Endurolytes — electrolyte capsules for salt replacement on hot days; and Recoverite — a recovery drink combining complex carbohydrates and protein for post-ride muscle glycogen replenishment. Why Choose Hammer Nutrition for Long-Distance Cycling? Hammer's products are designed specifically for the demands of long-duration endurance exercise — not adapted from general sports nutrition or fitness products. Their complex carbohydrate formulations cause less GI distress than simple sugar alternatives on events over 3 hours, and their Endurolytes capsules are the gold standard r