Clif

Clif Bar Company has been fuelling athletes since 1992, when founder Gary Erickson hand-baked his first energy bar on a gruelling 175-mile ride in California. Frustrated with the bland, unappetising options on the market, he set out to create real, wholesome nutrition that actually tasted good — and the Clif Bar was born. Today, Clif is one of the world's most trusted sports nutrition brands, combining organic ingredients, sustainable practices, and performance-driven formulas trusted by cyclists, climbers, runners and adventurers worldwide. About Clif Clif's product range spans everything a cyclist needs to stay energised on the road or trail. From the iconic Clif Bar — made with organic rolled oats and available in a huge variety of flavours — to Clif Shot Energy Gels for quick mid-ride boosts, Clif Bloks Energy Chews for easy on-the-go fuelling, and Clif Hydration drink mixes for electrolyte replenishment, the brand covers every stage of your ride. All Clif products are designed with real ingredients, avoiding artificial flavours and preservatives wherever possible, so you can fuel your body with confidence. Why Clif? Whether you're tackling a fast sportive, grinding out a long audax, or simply commuting across town, Clif has a nutrition solution to match your effort level. Their bars provide sustained energy for longer efforts, while gels and chews deliver rapid carbohydrates exactly when you need them most. Clif's commitment to taste, quality, and environmental responsib

Frequently Asked Questions

What is the difference between Clif Bars and Clif Shot Gels?
Clif Bars are solid energy bars made with oats and whole food ingredients, ideal for sustained energy before or during longer rides. Clif Shot Gels are liquid gels designed for rapid carbohydrate absorption during intense efforts, making them perfect for quick mid-ride energy top-ups when eating solid food isn't practical.
Are Clif products suitable for vegetarians and vegans?
Many Clif products are suitable for vegetarians, and a number of bars and gels are also vegan-friendly. However, some flavours contain honey or other animal-derived ingredients. Always check the individual product label or ask our team at The Cycle Zone for guidance on specific dietary requirements.
When should I eat a Clif Bar during a ride?
Clif Bars are best consumed before or during your ride to maintain steady energy levels. For rides lasting over 90 minutes, aim to eat one every 45–60 minutes to avoid energy dips. Their balance of carbohydrates, protein, and fibre makes them ideal for endurance cycling rather than short, high-intensity sessions.