Clif
Clif Bar Company has been fuelling athletes since 1992, when founder Gary Erickson hand-baked his first energy bar on a gruelling 175-mile ride in California. Frustrated with the bland, unappetising options on the market, he set out to create real, wholesome nutrition that actually tasted good — and the Clif Bar was born. Today, Clif is one of the world's most trusted sports nutrition brands, combining organic ingredients, sustainable practices, and performance-driven formulas trusted by cyclists, climbers, runners and adventurers worldwide. About Clif Clif's product range spans everything a cyclist needs to stay energised on the road or trail. From the iconic Clif Bar — made with organic rolled oats and available in a huge variety of flavours — to Clif Shot Energy Gels for quick mid-ride boosts, Clif Bloks Energy Chews for easy on-the-go fuelling, and Clif Hydration drink mixes for electrolyte replenishment, the brand covers every stage of your ride. All Clif products are designed with real ingredients, avoiding artificial flavours and preservatives wherever possible, so you can fuel your body with confidence. Why Clif? Whether you're tackling a fast sportive, grinding out a long audax, or simply commuting across town, Clif has a nutrition solution to match your effort level. Their bars provide sustained energy for longer efforts, while gels and chews deliver rapid carbohydrates exactly when you need them most. Clif's commitment to taste, quality, and environmental responsib