AVID
AVID is one of the most respected names in cycling braking technology, with a legacy built on engineering innovation and a relentless commitment to stopping power, reliability, and rider confidence. Founded in the United States and later acquired by SRAM, AVID became the go-to choice for mountain bikers, road cyclists, and commuters who demanded consistent, fade-free braking performance across all conditions. From muddy trail descents to wet roads, AVID components were designed to perform when it matters most. About AVID AVID built its reputation through a range of hydraulic and mechanical disc brakes, rim brakes, and brake levers that set new standards across multiple cycling disciplines. Products like the BB7 mechanical disc brake and the Elixir hydraulic disc brake series became legendary within the mountain biking community, praised for their modulation, power, and ease of maintenance. AVID's engineering philosophy centred on giving riders intuitive control, whether they were threading through technical singletrack or navigating everyday urban commutes. Though the AVID brand has now been consolidated under the wider SRAM umbrella, its components remain widely used and supported by cycling workshops and enthusiasts worldwide. Why Choose AVID? AVID components are an excellent choice for riders seeking proven, dependable braking performance at a range of price points. The mechanical disc brake range in particular appeals to cyclists who prefer straightforward maintenance wit