AVID

AVID is one of the most respected names in cycling braking technology, with a legacy built on engineering innovation and a relentless commitment to stopping power, reliability, and rider confidence. Founded in the United States and later acquired by SRAM, AVID became the go-to choice for mountain bikers, road cyclists, and commuters who demanded consistent, fade-free braking performance across all conditions. From muddy trail descents to wet roads, AVID components were designed to perform when it matters most. About AVID AVID built its reputation through a range of hydraulic and mechanical disc brakes, rim brakes, and brake levers that set new standards across multiple cycling disciplines. Products like the BB7 mechanical disc brake and the Elixir hydraulic disc brake series became legendary within the mountain biking community, praised for their modulation, power, and ease of maintenance. AVID's engineering philosophy centred on giving riders intuitive control, whether they were threading through technical singletrack or navigating everyday urban commutes. Though the AVID brand has now been consolidated under the wider SRAM umbrella, its components remain widely used and supported by cycling workshops and enthusiasts worldwide. Why Choose AVID? AVID components are an excellent choice for riders seeking proven, dependable braking performance at a range of price points. The mechanical disc brake range in particular appeals to cyclists who prefer straightforward maintenance wit

Frequently Asked Questions

Are AVID brakes still being manufactured?
AVID as a standalone brand has been folded into SRAM, but many AVID components including the popular BB7 mechanical disc brake remain in production and are widely available. Spare parts and service kits are also still accessible, making existing AVID brake systems easy to maintain and support.
What is the difference between AVID mechanical and hydraulic disc brakes?
AVID mechanical disc brakes, like the BB7, use a cable to actuate the caliper and are easier to maintain at home. Hydraulic models, such as the Elixir series, use fluid for smoother, more powerful modulation with less lever effort. Hydraulic brakes generally offer superior feel on long descents and technical terrain.
Can The Cycle Zone service or bleed my AVID hydraulic brakes?
Yes, our qualified mechanics at The Cycle Zone are experienced in servicing AVID hydraulic disc brakes, including bleeding and pad replacement. Whether your brakes feel spongy or are losing power, contact us and we will get your stopping performance back to its best.