Assos of Switzerland
Assos of Switzerland is the original premium cycling clothing brand — founded in 1976 by Toni Maier-Moussa in Lugano, Switzerland, and producing the finest cycling kit in the world for nearly five decades. Assos invented many of the technical features now standard in cycling clothing: the anatomical bib short design, the use of Lycra for cycle-specific apparel, and the integration of chamois padding into bib shorts rather than separate padded undershorts. Everything Assos have done since has been a refinement of those founding innovations. What Makes Assos Cycling Clothing Different? The Assos Equipe RS bib shorts are their flagship product — used by professional WorldTour teams (AG2R Citroën, among others), built from proprietary S9 Targa fabric with the S11 Trisystem chamois, and engineered specifically for long road rides at high intensity. The Mille GT is their endurance jersey — a summer jersey designed for 5+ hour rides with superior ventilation and a fit that remains comfortable long after most competitors's jerseys start to bind. The UMA range is women's-specific, built on the same foundations with women's-specific chamois and fit. Why Invest in Assos Clothing? Assos clothing costs more than most alternatives for a simple and consistent reason: it is made better, from better materials, with more anatomical precision. A pair of Assos bib shorts will last significantly longer than cheaper alternatives, fit better after 8 hours in the saddle, and protect more effectively