100% Cycling
100% is an American action sports brand — originally from motocross, where they supplied helmets and goggles to professional riders — that has built an outstanding reputation in mountain biking by bringing the same high-performance lens technology and helmet engineering developed for motorsport to cycling. Their goggles, helmets, and gloves are used by professional enduro and downhill riders at World Cup and EWS level, and their sunglasses are among the most popular cycling eyewear available. What Does 100% Make and Who Wears Their Gear? The 100% Status is their trail MTB helmet — MIPS-equipped, well-ventilated, with a clean aesthetic that works for trail riding through to aggressive enduro. The Trajecta is their downhill helmet — full-face, approved for enduro and DH racing, with a goggle interface designed specifically to pair with 100% goggles. Their Speedcraft and S3 sunglasses use Hiper lens technology for outstanding clarity across different light conditions, and their CELIUM and Ridecamp gloves are used by professional riders worldwide. Why Choose 100% for Mountain Biking? 100%'s motorsport DNA gives them genuine advantages in lens technology and helmet engineering that pure cycling brands cannot match — particularly in goggle design, where their experience with high-speed, debris-heavy environments has produced some of the best-ventilated, clearest-vision goggles available for mountain biking. Their gloves are also exceptional: proper pre-curved construction with grip