Giant Launches the New Reign Mountain Bike

Giant's new Reign enduro mountain bike is here — a longer, slacker, more capable trail and enduro machine built for serious terrain.

Giant has launched the new Reign, its flagship enduro mountain bike platform, and it represents the most significant geometry update the model has seen in several years. The new Reign features longer reach numbers, a slacker head angle, and updated suspension kinematics designed to improve high-speed stability and technical descending performance while remaining efficient enough to climb without motor assistance. The Reign targets riders who want one bike that can handle everything from local trail centres to proper enduro race stages. It is built around 29-inch wheels at the larger sizes, with a mixed 29/27.5 option available. The Bike Zone in Lisburn is a Giant stockist — speak to our team about availability and your best Reign build option for the trails you ride.